Social Media Advertising:

X (Twitter)

PRESENTED BY:

L CONOVER - PREL420

Modern Communication

  • PLATFORM POSITION DIFFERENTIAL

    “Our audience is influential, plugged-in and in a discovery mindset.”

    This is X (formerly known as Twitter)’s advertising slogan.

    Their claim to fame is offering a unique targeting strategy to expand reach and gain strong results.

    #1 : in platform discovery

    535M : Global monetizable monthly active users (mMAU). Over half a billion of the world’s most informed and influential people are on X2

    +12.5% : YoY growth in time spent on X, with users spending 30.9 daily minutes here on average. The most influential people are spending more time on X3

  • USE SCROLL-STOPPING FORMATS

    Whether you want to use video, images, or words – or some combination of the three – there's an X ad format that fits your business goals.

    Choose from the following Ad formats:

    • Website Ads

    • App Ads

    • Vertical Video Ads

    • Carousel Ads

    • Collection Ads

    • X Live

    • X Amplify

    • X Takeovers

    Using 3 or more ad formats increases campaign awareness by 20% and purchase intent by 7%.

  • INFLUENCERS (X PARTNERS)

    With X Marketing Partners, you get access to world-class technology companies that enhance the X Ads experience. So, you can find the most valuable audiences, craft more effective campaigns, elevate your creative, and much more.

    ——————————

    Look for the badge

    X Marketing Partners are carefully selected for their outstanding products and proven track record of customer success.

    Partnership is by invitation only, and all partners are periodically reviewed to be sure they continue to deliver great experiences across all facets of their business -- products, solutions, client service, and more.

    By design, it’s not easy to get a X Marketing Partner badge. When you see it, you’ll know you’re working with the best of the best.

“Connect with the people at the center of what's happening”

STEPS TO ADVERTISE ON X

Speak with an X Ads Specialist

Roles

Running a successful ad campaign requires a great team. The following roles are essential for great audience reach:

Content Creators

These individuals are responsible for generating engaging and relevant content for social media platforms.

Community Managers

They engage with the audience, respond to comments and messages, and foster a sense of community around the brand or organization.

Account Managers

They oversee paid social media advertising campaigns, optimizing them for maximum reach and effectiveness.

Social Media Strategists

These professionals develop overarching social media strategies aligned with broader organizational goals.

Creative Directors

They oversee the visual content such as images, videos, and infographics created to accompany social media posts.

Sources
“Advertising.” Business.x.com, business.x.com/en/advertising.html.
X. “Campaign Objectives.” Business.x.com, business.x.com/en/advertising/campaign-types.html. Accessed 15 May 2024.
“Ads Best Practices.” Business.x.com, business.x.com/en/advertising/ads-best-practices.html.
1. Source: X internal data users, who don’t use X (FB, Snapchat, TikTok, Instagram). 2. Source: X Internal. 1/1/2024 - 3/31/2024. Global. 3. Source: X Internal. Q1 2023 vs. Q1 2022.
Nielsen Brand Effect (US/UK/JP/CA), Q3 2015 - Q3 2018 Connect campaigns. Comparison is v. 1 ad format alone.
Karen June Freberg. Social Media for Strategic Communication : Creative Strategies and Research-Based Applications. Los Angeles, Sage, 2019.